Successful PR requires many individual steps!

Before implementing a PR course of action it is necessary to produce a PR strategy and a concept for realising it. This includes the following steps that can be carried out by, amongst others, specialist providers of such services:

square Market research / analysis of the PR potential
square Strategic consultancy
square Creation of marketing and PR measures
square Budgeting


When PR measures have been developed on the basis of the analysis, work on classical media-relations and the production of media publicity is carried out.

square Proposal of themes for the media (print, radio, tv)
square Production of articles, interviews, and press information
square Customer magazines / image brochures / annual reports / newsletters / employee newspapers
square Speaking opportunities (find and arrange appropriate events)
square Writing speeches, lectures and preparation of presentations
square Online-PR
square Websites
square Photos / press portfolio / graphics / illustrations
square Creation of special media distributors


In order to conduct and foster a long-term dialogue with representatives of the media on behalf of our clients, the following measures are particularly important:

square Distribution of press releases
square Regular contact with journalists
square Issue management (early recognition of critical themes that could adversely affect a business,
   association, or institution, and the implementation of strategies to avoid such issues)
square Working as an outsourced press office (answering journalists' inquiries, among other things)
square PR events (for example congresses with speeches held by renowned representatives from politics, 
   business and science)
square Accompanying support of exhibitions and trade fairs


Our customers are regularly informed about the success of the PR measures we carry out through the following:

square Compilation of press reviews / analyses
square Evaluation / performance reviews