Themes are of great important to us!

KIEFFER MEDIA focuses its attention as publicist on the realisation of messages. We work with a theme-oriented approach because only so can coherent articles be created that convince the public. Communication draws its sustenance from facts, attitudes and opinions - from various pieces of information that are newsworthy and can be combined into a theme. Our task is to research and professionally process this information for a variety of clients - whether businesses, associations or institutions.

The claim to a high journalistic level with succinct themes and elegantly polished texts is especially important to us. This leads to the media and other multipliers of a company or organisation picking up important information and possibly passing it on. 

 

In PR, it is not only communication with the partners of a company or an organisation that plays an important role, but also dialogue with the media. Those who have something to say should bring this to bear in newspapers, magazines, radio and TV. Where informative articles are placed in the media, companies and organisations may distinguish themselves in the information flood and assert themselves in the communication contest. That creates advantages in the market and secures thematic leadership.


Our goal in working together with editorial offices in the print, radio and TV media is to build a dialogue in the public arena that leads to long-term beneficial results for our clients. That is strategic media relations.

In our daily relations with the media we make use of all the possibilities themes provide for addressing the press creatively. In doing so, we are careful to supply only those suggestions and contributions that fit into a concrete thematic environment and are thereby worth being picked up by the media. That is tactical media relations.

At all times we are able to draw on the support of agencies of international PR networks to help us realise more wide-ranging PR strategies. Comprehensive support often encompasses not just national media relations but can also include public relations and political advice on an international scale. The field of public affairs is becoming ever more important since almost all decisions made by businesses are directly or indirectly influenced by basic political and social conditions. Its task is to maintain communication with parliaments, ministers, politicians, administrative bodies, opinion leaders and social organisations, conveying to them the concerns of business. It then also becomes possible to gain information for businesses in order to safeguard competitive advantages and to ward of dangers at an early stage through, for example, the legislative process.

Working together, mutually-accepted and effective communication concepts and measures arise that are journalistically realised by KIEFFER MEDIA. That our daily focus lies on our journalistic work as publicists does not mean that we neglect the wide spectrum of communication consultancy. We pursue our trade - something we understand very well.

We also ensure in producing films together with our partner nila tv that our customers' core messages are fulfilled and conveyed with exciting and emotionally captivating imagery. The composition of image, exhibition, and product films is based upon clearly defined journalistic principles and can in part be of a feature and news report nature.